With the core values of “Quality – Luxury – Distinctiveness” and the philosophy of “Standing on the shoulders of the Giants, Sun Group has collaborated with a large number of well-known brands and names from around the world in order to carry out the mission of The Pioneer, which is to enhance the beauty of the lands through world-class tourism and resort projects, leaving a lasting imprint across the country.
It wasn’t until June 2023, when Sun Group accompanied the Michelin Guide to Vietnam, that Vietnam witnessed the emergence of 4 Michelin-starred restaurants, solidifying their position as the epitome of culinary excellence on a global scale. As Capella Hanoi’s renowned restaurant, Hibana by Koki, proudly showcases the culinary excellence of Vietnam in two prominent cities, Hanoi and Ho Chi Minh City, numerous esteemed restaurants, talented chefs, and the rich gastronomic heritage of Vietnam have garnered global recognition. In 2024, Sun Group was honored for the third consecutive year as “Asia’s Leading Tourism Group” by the World Travel Awards – often called the Oscars of global tourism.
Each and every action taken by Sun Group is not in any way unrelated to the overarching objective of contributing to the enhancement of the standard of living of the people and the growth of the nation.
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